Visual Storyteller - Seattle
Creative Producer | Art Director | Filmmaker
Senior Creative Lead skilled in shaping concepts, directing teams, and producing story-driven photo and video content from pre-production through final delivery.
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Guiding the full creative process—from concept development to on-set direction—to shape cohesive, story-driven visual content across photo and video.
Art Direction
Concept Development
Project Stewardship
Cross-Functional Alignment
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Translating brand values into clear creative frameworks, visual systems, and content that strengthens identity and impact.
Creative Producing
Scheduling & Logistics
Crew & Talent Resourcing
Budget Oversight
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Planning and producing high quality photography and video through thoughtful art direction, team leadership, and efficient on set workflows.
Photography & Videography
Lighting & Composition
Visual Narratives
Talent Direction
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Building the workflows, tools, and production systems that enable consistent, high volume creative output.
Workflow Design
Gear & Space Planning
Vendor & Contract Management
Cross-Team Processes
14+ years
creative leadership experience
96+ shoots
produced in 18 months
$600k
annual content budget managed
[ select projects]
Across both agency and in-house teams, I’ve led photo, video, and narrative driven content - building systems, studios, and campaigns that help brands tell their stories.
Led the creation of a full-scale content studio from concept to execution.
Head of Production - 2024-2025
Content Studio Creation
Produce, photograph, film and edit documentary-style photo and video stories that showcase the people, purpose and impact of UW Tacoma, strengthening student recruitment, community engagement and donor support.
Digital Content Specialist - Jan 2026-Present
Production Storyteller
Performance Marketing
Built a high-performing internal ad pipeline that rivaled agency output.
Creative Lead - 2024-2025
Product Launch Photoshoots
Creative Producer & On-Set Art Direction - 2024-2025
Led high-stakes product photo shoots across multiple launches.
Dunn Lumber Account
Associate Creative Director 2016-2023
Ensured brand integrity across all content while supporting strategic direction for every campaign and deliverable.
People of Action campaigns
Filmmaker & Photographer 2017-2020
Supported Microsoft’s People of Action documentary series through story development, camera work, and post-production collaboration across multiple years.
I combine creative leadership with hands-on production skills, able to move between team direction, camera work, and post-production.
[explore samples of my work below]
“This world needs more storytellers that appreciate beauty in all its forms, the depths of the human spirit and the importance of not feeling alone. Michelle is that person. She is raw, real and vulnerable with everyone she meets because she believes in the power it holds. She has an incredible ability to feel and the talent and skill to be able to create art that heals, I believe that with all of my heart.”
Janette Casolary, Say Yes Retreat Host
